Fifteen years ago, a fabulous magic shop opened on our high street.
Its shelves were packed with books, there were rows and rows of shiny crystals, they stocked candles and incense, all for the general public to purchase. They also stocked all the magical tools a witch could possibly ask for: wands, athames, bells, chalices, cauldrons, bolines, pentagrams/pentacles, statues, altar cloths. With so much more besides.
Sadly, in 2007, for reasons I won’t go into, the owners decided to close their doors. No shop since has ever come close to offering those wonderful magical supplies or books, not here in my area, or online.
I miss the energies. Of walking over the threshold and smelling the fragrant herbs and incense, of picking up crystals and feeling their energy. I miss perusing the shelves and flicking the crisp pages of new books yet to be read, with the knowledge they held yet to be learned. I yearn for the social connection the shop bought to all its customers, the welcoming smiles and the gentle humour. The people I met and friendships I made while working there bought people into my life who I will always treasure. It is because of this shop that I have such wonderful friends – my magical family.
As much as I love having information at my fingertips, through my laptop, while sitting at home; there really is no substitute for a magic shop around the corner. A magic shop that sells all the supplies you could ever wish for, that offers knowledge in the form of books, classes and courses, that brings like minded people together for solid friendships that last a lifetime!
Most importantly, to me as a witch, I find it so difficult to buy things online that are required for my magical work. I look on the screen at the beautifully photographed items, but I can’t feel them. I can’t connect to them through smell, or touch, let alone through energy. I’m currently looking for a new chalice (mine broke) and it is proving to be the Holy Grail that I may as well be seeking!
I realised today that I’m going to have to take a trip to Glastonbury. Don’t get me wrong, Glastonbury is gorgeous, its a great place to visit. A little further than I’d like to go for one item though. Plus, let’s face it, if I go to Glastonbury I’m likely to buy more than just a chalice, and I will of course have to visit the Well, and the Abbey, and Tor. Not to mention a thousand other things to do whilst there. I’m planning a holiday around the need to buy one item!
I miss my local magic shop. I would love to open my own. I have been working on a plan to open one, but is now the right time to be investing money, time and energy into starting a new business?
The shops in Glastonbury survive, I believe, because of the community in which the shops are nestled. A magical place, most residents, I’m sure, are Witches, Druids and Fay 🙂 It is, after all, famous for King Arthur, the Chalice Well, with its healing waters, bring in plenty of tourists and trade, which generates most of the shops footfall and sales.
Everywhere, the High Streets seem to be disappearing at an alarming rate. How could a small and independent magic shop survive when even the big name stores are having to close because of the competition available to consumers online?
Do we, as shoppers, care about being able to pick up and “feel” the items we want to buy? Is it only important for those items which have magical, spiritual, or religious significance, if at all?